Stanton Optical is Making Eye Care Easy in Knoxville

Stanton Optical, a leader in affordable and accessible eye care with over 300 locations across the U.S., is excited to announce the grand opening of its newest store in Knoxville, Tennessee. Located at 6542 Clinton Hwy, Knoxville, TN 37912, this marks the fourth Stanton Optical location in the Knoxville area and the seventh in the state.

Making Eye Care Simple and Accessible

“We’re excited to expand our footprint in Knoxville and continue providing the local community with high-quality, affordable eye care,” said Daniel Stanton, founder and CEO of Stanton Optical. “This new location reinforces our commitment to modernizing the eye care experience for all.”

Stanton Optical focuses on accessibility and convenience, using innovative technology and excellent customer service. From same-day eye exams to virtual try-on tools online, everything is designed with the customer in mind.

Meet Our Spokes-Bird: Stan the Penguin

In 2021, Stanton Optical introduced Stan the Penguin as its official spokes-bird, symbolizing the brand’s adaptability and community values. Penguins are known for their sleek appearance and strong family bonds—qualities that reflect Stanton Optical’s approach to eye care and customer relationships. Like the penguin, Stanton Optical makes the process of getting glasses streamlined, fast, and efficient.

Consumer-Focused Services and Telehealth Innovation

Stanton Optical is part of Now Optics, a fast-growing retail brand that partners with Physicians Eyecare Group to provide affordable, high-quality eye exams using patented telehealth technology. So far, affiliated eye doctors have performed more than 4 million telehealth eye exams, making eye care more accessible and allowing doctors to serve more patients—something no other optical retailer currently offers.

What sets Stanton Optical apart?

  • Same-day appointments

  • Walk-in eye exams

  • Same-day glasses

  • Two Pairs of Glasses starting at $79, which includes Anti-Glare lenses and a FREE Eye Exam

What to Expect at the New Knoxville Location

The new store provides a full range of services:

  • Same-day eye exams in partnership with Physicians Eyecare Group

  • An on-site optical lab, enabling single-vision glasses in as little as 30 minutes

  • Acceptance of vision insurance, including FSA/HSA, VSP (out-of-network), and special pricing for EyeMed, Medicaid, and military families

Store Hours:

  • Monday – Friday: 9 AM – 7 PM

  • Saturday: 9 AM – 6 PM

Walk in for an exam and leave with new glasses the same day!

For more information or to schedule an appointment, visit stantonoptical.com or call (865) 489-4099.


About Now Optics

Now Optics is the largest founder-led private optical retailer in the U.S. Since its founding in 2006, the company has been on a mission to Make Eye Care Easy. Now Optics is transforming how people access eyewear, offering cutting-edge services through its retail brand Stanton Optical, which now operates in 32 states and continues to grow.

Learn more at www.nowoptics.com.

Media Contact:
Suzanne Garcia
Now Optics

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