Stanton optical 
NIAGARA FALLS, NY, May 14, 2025 – Stanton Optical, a leading provider of affordable and accessible eye care, is proud to announce the grand opening of its second location in New York, now open at 1596 Military Road, Suite 300, Niagara Falls, NY 14304. This expansion reflects Stanton Optical’s mission of Making Eye Care Easy for communities nationwide.
Eye Care That’s Convenient and Affordable
“We’re excited to bring Stanton Optical to the Niagara Falls community and offer an affordable, high-quality eye care solution,” said Daniel Stanton, founder and CEO of Stanton Optical. “We believe getting prescription eyewear should be simple and accessible. This new store strengthens our mission to modernize eye care for everyone.”
Stanton Optical prioritizes convenience by offering everything from same-day eye exams to virtual try-on tools online. Their customer-first approach is powered by innovative technology and outstanding service.
The Niagara Falls location offers a wide selection of prescription glasses, sunglasses, and contact lenses at competitive prices. Stanton Optical also accepts most vision insurance plans, including:
VSP (out-of-network)
FSA/HSA
Special pricing for EyeMed, Medicaid, and Military families
Meet Stan the Penguin – Our Spokes-Bird
In 2021, Stanton Optical introduced Stan the Penguin as its spokes-bird, a symbol of the brand’s adaptability and connection to community values. Penguins, known for being sleek and family-oriented, reflect Stanton Optical’s dedication to providing exceptional eye care and building meaningful relationships with customers.
Just like a penguin’s efficient movement, Stanton Optical streamlines the eyewear process to make it quick, easy, and stress-free.
Patient-Centered Services and Cutting-Edge Telehealth
Stanton Optical, part of the Now Optics family, partners with Physicians Eyecare Group to offer affordable eye exams using patented telehealth technology. So far, over 4 million telehealth eye exams have been completed by affiliated doctors—improving access and allowing providers to serve more patients than ever before. No other optical retailer offers this scale of telehealth innovation.
What Makes Stanton Optical Stand Out:
Same-day eye exams
Same-day glasses
Two Pairs of Glasses starting at $79, including Anti-Glare lenses and a FREE Eye Exam*
Store Hours – Niagara Falls Location
Monday – Friday: 9 AM – 7 PM
Saturday: 9 AM – 6 PM
Walk in for an exam and leave with glasses the same day!
For more details or to book an appointment, visit www.stantonoptical.com or call (716) 210-7070.
About Now Optics
Now Optics is the largest founder-led private optical retailer in the U.S. Since 2006, the company has focused on Making Eye Care Easy by transforming how people buy eyewear. Through its top brand, Stanton Optical, Now Optics combines advanced technology and expert eye care with an omnichannel model and a growing presence in 32 states.
Now Optics is committed to delivering affordable and convenient eye care—even in the most remote locations.
Learn more at www.nowoptics.com.
